Business Impact:
Customer Key Facts
Problem Context:
The customer, a full-service data and marketing solutions provider, offers user-friendly products to help clients extract value from their data and improve lead generation. They utilized Open Source ETL for ETL transformations and stored data in Commercial databases and flat files. However, the increasing data volume caused scalability issues that negatively impacted their operations.
Challenges:
Technologies:
Solution:
Celebal assisted the customer in developing a cloud native ETL and warehouse solution on AWS. They successfully migrated from Commercial Database and Open Source ETL to AWS Cloud by creating an automated ETL workflow using AWS Glue and Airflow. By leveraging AWS Redshift, they built an optimized marketing analytics database (MADB) solution. The solution not only reduced overall time and cost but also improved the responsiveness of the UI interface.
Results:
