Industry: ITES
Established in 2007, our client is a dynamic and innovative technology company with a focus on providing services in various domains, including automotive, e-commerce, and more. Their innovative solutions provide seamless connections between buyers and sellers in the automotive and e-commerce domains, simplifying the decision-making process for consumers.
AWS Capabilities
Our Solution for lead scoring includes data from Lead Management System, click stream, lead call details, jupyter notebook, advance Boosting methods along with high level EDA techniques to overcome the limitations of present Lead Scoring Systems.
We provide Lead Scoring solutions as per the customer’s requirement by bringing data from vast data sources, performing extensive analysis, Feature Engineering and creating dashboards for business teams to clearly visualize patterns.
Analytics Capabilities with Dashboards
Modern analytics capabilities
No Licensing Cost
Compute on Demand
Customized Lead scoring solutions.
Scheduled Jupyter Notebooks
Secured Data
Enhanced Security
Compatible with different Data Sources.
Why customers use lead scoring?
Align sales and marketing team
Helps you engage in activities that drive revenue on both fronts by streamlining lead flow and improving productivity and efficiency between marketing and sales
Primitive techniques were heuristic based and thus couldn’t incorporate many variables.
Effectively drive ROI
Business Challenges:
Objective is to score leads based on online and offline activity of users. This can help them distinguish between hot, mild and cold leads. Thus, helping them tweak their business model effectively.
Our Solution:
Extensive analysis, finding patterns among all data sources combined with choosing the right algorithm (Boosting) enabled us to surpass customer expectations.
