In the current scenario, the e-commerce industry is rising rapidly and in the past few years, we have seen a huge surge in people turning their ways towards online platforms. As a result, e-commerce has matured and has become a multibillion-dollar industry. Moreover, with coronavirus pandemic, e-commerce platforms have taken a sharp shift towards online shopping from groceries to lifestyle, this platform has risen and has also evolved digital commerce in the post-pandemic years.

As per a report by McKinsey, the e-commerce penetration in the US has grown to a percentage that was never there during the past 10 years. Does an e-commerce platform rise randomly? Well, no it doesn’t. there is always a requirement for a digital experience platform that guides the organization to change the digital ecosystem.

Sitecore and similar DXPs come as a solution for e-commerce growth. Wondering, how does Sitecore help in driving e-commerce growth? In this article we will be covering the following:

• What is Sitecore?
• What is it used for?
• How to use Sitecore to drive e-commerce growth?
• How Sitecore is better than other CMS platforms?

Sitecore: An Introduction

Sitecore is one of the leading enterprise-level content management systems designed using ASP.NET. It helps web content editors and marketers to gain access and manage all the website elements. The website aspects are inclusive of social integrations, blog posts, advanced features, personalization, e-commerce, and more. In other words, Sitecore offers a digital experience platform that can be used globally to create seamless and personalized digital experiences. Sitecore Experience Platform (XP) is the key product that further comprises of Sitecore Experience Manager and Sitecore Experience Database (xDB).

Gartner in one of its reports rated Sitecore highly to be one of the most recognized software. Still confused, what Sitecore exactly is? Sitecore can simply be defined as a ‘Customer Experience Platform’.

SITECORE: USAGE GRAPH

Image Source: w3techs.com

What Is Sitecore Used For?

Sitecore is designed to create seamless, personalized digital experiences that drive revenue. This is an integrated platform that includes content management, e-commerce, email marketing, and analytics tools. Sitecore offers many advantages to its users. These benefits are inclusive of:

• Sitecore Experience Accelerator (SXA) lets you market your websites faster.
• Sitecore Experience Commerce combines content and commerce to increase conversions through personalization.
• Digital Marketing Tactics provide a strong foundation to execute the full spectrum of social, content, outreach, and more.

Sitecore is a fully-featured and connected content management system that levies several benefits to marketers, such as tracking and analytics, personalization, building marketing campaigns, content optimization, and gaining a personalized view of individual customers.

How To Use Sitecore to Drive Ecommerce Growth?

Sitecore and its headless architecture, marketers, and developers to work together, design, and develop digital experiences that improve buyer journey. The Sitecore Experience Platform and Sitecore Experience Commerce are built securely keeping extensibility in mind. There are several API entries points that can fetch information and perform actions related to e-commerce-related actions. Sitecore helps in everything, be it adding products to a shopping cart, smooth check-out process, different payment choices, and displaying different storefronts to different visitors. Additionally, headless e-commerce capabilities support the key area that helps e-commerce stores work smoothly and strongly.

How Sitecore Is Different from Other CMS Platforms?

Sitecore helps you regularly change the content without manual intervention, no major developmental changes, free usage of Sitecore templates, and more. Sitecore is a growing CMS platform that offers a wide range of features such as content editor, experience editor, preview, and access to many more utilities. Here’s what makes Sitecore a better option:

Enhanced user journeys: Sitecore experience commerce helps you build a contextual customer experience that lets you take every required step to convert. With Sitecore, you can clearly target specific content to segregated groups of visitors, ensuring a relevant and more personalized experience across the journey.

One-on-one personalization: The Sitecore XC helps the marketers to automatically identify the user profile, check if it is the first-time visitor, or as a best-fit persona. With Sitecore, you can further track their actions using AI capabilities so that the right content can be delivered to the right users.

Better testing options: Sitecore is an advanced CMS platform that supports testing to the fullest, making it easier for marketers to efficiently test fields, content, pages, and all sort of experiences that involves user interactions. Besides this, Sitecore offers cent percent optimization every time the content gets added and/or updated.

Sitecore Commerce Connect API: xConnect or Sitecore Commerce Connect is an API designed for storefront developers. It further integrates Sitecore Commerce to third-party e-commerce platforms if that e-commerce platform has created Sitecore Connect Connector. However, most of the e-commerce platforms already do.

Implement Sitecore in Your Business Today!

Ecommerce is all about offering a distinct and seamless shopping experience to the users. Sitecore is one such tool that helps businesses to drive e-commerce growth while extensively using content, personalization, API integration, marketing automation, and a lot more. Why wait for more when you can deliver a seamless and personalized digital experience every time the user heads to your website.

Still, have questions about Sitecore? We’re here to help! Our Sitecore experts will help you go through the thick and thin of using Sitecore in configuring an e-commerce store with a seamless experience.