Industry: Healthcare Solutions
The customer is a pharmaceutical company that has earned recognition for its innovative approach to ensure that essential and cost-effective medications are accessible to a broader global patient population. With a presence spanning across 85 nations globally, and a significant presence in over 45 European countries, the pharmaceutical company is dedicated to the development, production, and distribution of reasonably priced medications.
Business Challenges
The client relied on Excel sheets for processing transactional and customer data and wanted to optimize their pricing strategy framework.
They needed a data and analytics infrastructure to process, store, and extract insights from their organizational data. They also needed to improve data governance as their data was not compliant with the UK/EU General Data Protection Regulation (GDPR).
The manual process for analyzing pricing constraints every month was slowing down operations. This existing process was not scalable with growing Stock Keeping Units (SKUs).
Also, their system used historical sales data for pricing analysis, which led to delayed responses to market trends.
Solutions
The state-of-the-art machine learning models analyzed the historical and real-time data and calculated optimal sales prices. The models could also flag events, prioritize SKUs, and highlight indicators for increasing gross margin.
Since the solution leveraged Azure services, the platform was scalable with changing inventory and also compliant with UK/EU GDPR.
Power BI was used for sales reports and visualizations.
Technologies Used
Business Impacts
Celebal’s solution optimized pricing strategy, which helped client maximize their revenue and sales.
The implemented platform also improved scalability, allowing for efficient and prompt insights into their data. It also helped the pharma company plan effective marketing strategies.
The process enhanced employee productivity with its automated framework. The sales team at the client’s end obtained a deeper understanding of buyer behavior and trends that could be leveraged for targeted sales.
With Celebal’s solution, the firm maximized their sales opportunities and improved profitability.
Through the partnership with Celebal Technologies, the renowned pharmaceutical company succeeded in leveraging pricing analytics to improve sales and maintain profitability.
